Top 5 Film & Television Apps on iOS in South Africa - Q1 2022

In Q1 2022, the top 5 film and television apps on iOS in South Africa exhibited varied performance metrics. Here’s a closer look at their performance in terms of weekly downloads, revenue, and active users.

Showmax experienced fluctuations in weekly downloads, starting from roughly 7.4K at the beginning of the quarter and peaking at 10.7K in mid-February. The app's weekly active users also showed a general upward trend, rising from 32.1K to a peak of 41.9K before ending the quarter at 36.5K.

Netflix maintained a steady weekly revenue, averaging around $16K to $20K, with a notable peak of $20.7K in the last week of February. Weekly downloads ranged from 5.4K to 8.3K, with a slight decline in the middle of the quarter. Active users remained robust, fluctuating between 221K and 264K, ending the quarter at approximately 256K.

DStv Stream had relatively stable weekly download numbers, averaging around 4K to 4.8K, with a slight peak of 4.5K at the end of March. Active users hovered around the 82K to 85K mark, showcasing consistent engagement throughout the quarter.

MyDStv SA saw a steady increase in weekly downloads, starting from about 1.9K at the beginning of the quarter and reaching up to 4.7K by the end of March. Active users followed a similar trend, increasing from 7.9K to 11.8K over the same period.

Amazon Prime Video had a consistent weekly revenue, averaging between $10.3K and $15.6K, with notable peaks in late January and late February. Weekly downloads were steady, ranging from around 950 to 1.9K, while active users remained stable, fluctuating between 17K and 19K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.